Editor: Swiss Officers Association (SOG)

Frequency: Monthly (11 issues per annum)

Founded: 1834

Area covered: Entire German speaking part of Switzerland

Edition: 19500 copies

Edition sold: 17060 copies

Test&advert: 2440 copies

Readers: 54846

Men 44425 81%

Women 10421 19%

Volume: 60 to 68 pages

Printing process: We print offset in 4c Euroscale




Editorial Concept


Main topics throughout the year

Command and leading personalities

Security and military policy


Air Force


Rescue organisations and border guard

Strategic and military intelligence

International news

Panel young officers

Missions & Training

Protection of the Population, Police, Fire Brigades

Army, Missions & Training

Armed Forces Logistics Organisation


Editorial Information

The ASMZ readership includes all German-speaking members of the Swiss Officer’s Association SOG, all members and member companies of the Swiss

Warfare Society, the Armasuisse as procurement agency of the Swiss Federation, the responsible Commanders of the blue light organizations and the border guards, Parliamentarians of the Swiss Federation as well as the most important international embassies.


The ASMZ readership


Your advertisement in the ASMZ/Swiss Security links you with more than

54000 readers. Your message connects with the management and opinion

leaders of the economic and political world:


Leaders of the Armed Forces

Industry management

Leaders of blue light organisations and border guards

Armasuisse as the procurement agency of the Swiss Federation

Parliamentarians of both the National Assembly and the Council of States

International Embassies both in Switzerland as well as in neighbouring States


ASMZ Reading habits


Some 84% of the readers polled read the entire copy or at least parts carefully,

which corresponds to a very high utilization rate. On this basis, advertising in

ASMZ will achieve a higher than average attention.

Over 94% of the officers of the Swiss armed forces are militia officer and to a

large proportion in management functions with the federal State, the Cantons, the police, medical services, border guards, in private industry or entrepreneurs.

Approximately 2% are members and member societies of the Swiss Warfare


The average reader’s fidelity amounts to 21 years which is considered to be

a very high rate of attachment.



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Articles: Switzerland

Swiss Minister of Defence Maurer to visit Finland

Swiss Minister of Defence Maurer to visit Finland

Posted: 2012-05-31 Category: EMPA news

Federal Councillor for Defence, Civil Protection and Sports of the Confederation of Switzerland, Mr Ueli Maurer, is to make an official visit to Finland between the 16th and 18th of May 2010. The visit is hosted by the Finnish Minister of Defence Jyri Häkämies. Topics of the meeting include an overview of the Swiss draft report on security policy as well as discussions regarding the Finnish Security and Defence Policy report. I addition, bilateral relations as well as defence material co-operation will be discussed during the visit. On Tuesday 18th of May both ministers are to visit the Pori Brigade.